History of the Brand

Sunseeker has been creating swimwear that is the essence of Australian beach culture since 1970. We were one of the first companies to design separates and in 1973 we started developing our own fabrics. The quality of our fabrics quickly became a selling point and still is today, with our trademark ‘second skin’ feel and superior fitting standards.

We are known for our stylish and fashionable prints, beautiful fabrics and quality fit which has earned us the reputation of being a leading Australian swimwear brand as well as household name.

Nowadays our job and our passion is to create garments representing both Australia’s authentic beach culture and the latest trends in fashion. We are proud to be an international trend setter in woman’s fashion swimwear and our designs can be found in stores and on beaches all over the world.